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Whatfix CEO Khadim Batti shares lessons on building a global enterprise SaaS business

YourStory Free Intermediate India

A shorter, text companion to the podcast above, useful if you want to skim the key lessons on customer focus and enterprise GTM before deciding whether to listen to the full episode. Written for an Indian founder audience, so the context of bootstrapping and moving upmarket from India will feel familiar if that is your situation.

  • Moving from SMB to enterprise customers requires redefining your ICP, not just your pricing.
  • Founder clarity on the target customer has to be repeated constantly as the team grows.
  • Global ambition still starts with getting a narrow first segment right.
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The question it answers

  1. How do I keep my whole team aligned on who our ideal customer is once we start hiring?

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