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Y Combinator's Brutally Simple Playbook to Get Your First 100 Customers

Y Combinator · YouTube Free Beginner

After the book and the essay, this is the tactical walkthrough: how to get your first 100 customers with no ads, no complex SEO, and no viral trick. It leans on the same do things that don't scale idea but turns it into concrete first moves you can run this week. Use it as a starting point for a plan, then adapt the specifics to where your own customers actually hang out.

• Start with people you already know or can reach directly, since warm outreach converts far better than anything cold.
• Go where your customers already are (communities, threads, DMs) rather than waiting for them to find you.
• The early goal is a small group who genuinely love the product, not a big vanity number.