Podcast · 40 min

Yamini Bhat, co-Founder and CEO of Vymo: Transformation Is Endless in This Space

Yamini Bhat, interviewed on India GameChanger · India GameChanger Free Intermediate India

Vymo is one of the few Indian startups that scaled selling almost entirely into large Indian banks and insurers (HDFC Bank among the early ones) before going global. Bhat is concrete about targeting the market leader in each geography and proving value fast: going live in four to six weeks and hitting 70 to 80 percent seller adoption inside six weeks, which is the reference-and-proof anchor a risk-averse Indian buyer actually needs.

  • Go after the number one or two player in the category; their name becomes the reference that unlocks every other bank
  • Kill the risk objection with speed: a live pilot in weeks with real adoption beats a long feature sell
  • Give the actual end user (the seller) a reason to want it, not just the manager who signs, or the rollout stalls
Open on indiagamechanger.com ↗

The question it answers

  1. How do I sell into a big Indian corporate or bank when they expect vendors to be large, established, and often to pay for access?

Read with it

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  2. The global playbooks assume a US-style buying process; this one is written for the Indian enterprise reality, where the sale... Blume Ventures Article · 25 min read The Rough Guide to Building an Enterprise SaaS Dhandha in India Blume Ventures (with Aakrit Vaish, Haptik)
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