Retention, referral & virality

Keep them, and let them bring friends.

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How do I measure and analyze retention properly? Use cohort retention curves, not a single churn number: group users by signup period and watch whether the curve flattens to a stable plateau or de... Advanced 2 resources → What's a fair referral incentive to offer in India without training users to game it or attracting freeloaders? Two-sided incentives (both referrer and friend get something) usually beat one-sided, but cash and heavy discounts in price-sensitive markets attra... Advanced 3 resources → What actually makes a product spread by word of mouth versus needing an explicit referral program? Word of mouth is organic (people tell friends because the product is remarkable or makes them look good), while a referral program is an engineered... Advanced 3 resources → What's a viral coefficient, and is chasing a k-factor above 1 realistic for my kind of product? The viral coefficient (k-factor) is how many new users each existing user brings, and a sustained k above 1 means true self-sustaining viral growth... Advanced 3 resources →

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