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Raise money

How much money should I raise at seed, and how much equity do I give up?

Raise enough to hit a meaningful milestone with buffer, typically 18-24 months of runway, and plan to sell roughly 10-20% of the company at seed. Don't optimize for the biggest number or the highest valuation; optimize for enough capital at terms that leave room for future rounds. Over-raising at a crazy valuation just sets a trap for your Series A.

Go deeper

3 resources, 3 link-checked.

📄 Article
✓ Link checked Free Intermediate

The most quoted essay on the mechanics of fundraising, distilled from YC Demo Day advice. It reframes fundraising as a sales process with clear rules that still hold up years later.

How to Raise Money

From paulgraham.com by Paul Graham 45 min read

  • Be in fundraising mode or not; don't half-do it while running the company
  • Talk to investors in parallel to create real competition and momentum
  • A 'maybe' is usually a polite no; get to a real yes or move on
Open paulgraham.com
🎧 Podcast
✓ Link checked India Free Intermediate

A leading early-stage Indian VC firm answering the questions founders wish they could ask a VC face-to-face, including how they pick startups and why pitch decks fail. Direct from the people writing the cheques in India.

Prime Venture Partners Podcast: Fundraising Masterclass for Founders

On Prime Venture Partners Podcast by Prime Venture Partners 30-50 min per episode

  • Learn how an Indian early-stage fund actually filters and selects the few startups it backs
  • Understand common pitch mistakes from the investor's side of the table
  • Get realistic expectations on the Indian seed process and what earns conviction
Listen on Spotify open.spotify.com
🛠️ Tool
✓ Link checked India Free Intermediate

100X.VC pioneered the iSAFE, India's answer to the US SAFE, and offers the standardized document plus a plain explanation. Indispensable for any Indian founder raising their first cheques the local way.

iSAFE: The Founder-Friendly Fundraising Instrument for Early-Stage Founders

From 100X.VC by 100X.VC template + explainer

  • iSAFE is the India-adapted SAFE, structured as compulsorily convertible preference shares to fit Indian law
  • It avoids an immediate valuation and expensive negotiation, using a short standardized document
  • Understand the conversion mechanics before issuing iSAFEs to multiple investors
Open 100x.vc

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