Fundraising & Investors

What should be in my seed pitch deck, and what kills a deck in the first 30 seconds?

A starting point

Ten to twelve slides: problem, insight, product, why now, traction, market, business model, team, competition, ask. Lead with what you have actually built and any early traction, not a market-size fantasy. Decks die on wall-of-text slides, vague one-liners nobody can repeat, and a hockey-stick chart with no engine underneath it. Every slide should make one point a tired investor can restate after one read.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Read Use

Read

📄 Article
✓ Link checked Free Beginner

Why we picked it A slide-by-slide walk through Airbnb's actual 2009 seed deck (the one that raised $600K), covering all 14 slides from cover to financials and calling out exactly why the business model slide was the killer. It shows the discipline you are aiming for: the problem stated in three plain lines, the solution compressed to save money while traveling, one restatable point per slide. Study it as the worked example of the Sequoia skeleton, then copy the restraint, not the layout.

Airbnb Pitch Deck: Teardown and Redesign

From Slidebean by Caya (Slidebean) 15 min read

  • Airbnb answered the five investor questions (real problem, real market, workable model, right team) in under 60 seconds of reading
  • The strongest slide was unit economics: 15% capture x $25 fee, a concrete engine, not a hockey stick
  • Each slide carried one idea in plain words a stranger could repeat back, which is the whole bar
Open slidebean.com →
📄 Article
✓ Link checked India Free Intermediate

Why we picked it This is a working Indian seed VC (Blume backed Unacademy, Purplle, Slice) writing down what it actually looks for, slide by slide, from the people who read hundreds of Indian founder decks a year. It is blunt about the mistakes that kill decks here: a vague problem statement, a team slide buried too deep, and no customer validation when Blume wants to see the product already live with signups. Use it as the reviewer sitting across the table before you send.

High Pitched Assessments: the exhaustive list of what makes a good pitch deck

From Blume Ventures by Blume Ventures 20 min read

  • Nail the specific customer problem and who has it; a fuzzy problem line sinks the deck no matter how good the product
  • At seed the team slide is the bet, so lead with founder background and your reason for doing this, do not bury it
  • Indian seed investors want customer validation now: product launched, signups coming in, not just a plan
Open blume.vc →

Use

📋 Template
✓ Link checked Free Beginner

Why we picked it The de facto global standard for pitch deck structure, straight from Sequoia. The same outline Airbnb's founders used; if you follow one template, follow this one.

Writing a Business Plan (The Sequoia Pitch Deck Template)

From Sequoia Capital by Sequoia Capital 10 min read

  • Ten-slide structure: purpose, problem, solution, why now, market size, competition, product, model, team, financials
  • Define your company in a single declarative sentence up front
  • One idea per slide; the deck earns the meeting, it doesn't answer everything
Open sequoiacap.com →

People also ask

How does seed fundraising actually work, step by step? You build enough proof (traction, team, or a compelling wedge) to make investors believe, then run a tight, time-boxed process where you talk to ma... Beginner 3 resources → How much money should I raise at seed, and how much equity do I give up? Raise enough to hit a meaningful milestone with buffer, typically 18-24 months of runway, and plan to sell roughly 10-20% of the company at seed. D... Intermediate 3 resources → How do I find and get intros to angel investors and seed funds? Warm intros beat cold outreach massively, so map your network and get founders in each investor's portfolio to introduce you. Build a target list r... Intermediate 3 resources → How do I create momentum and FOMO so investors commit instead of stalling? Run the whole process in parallel and time-boxed so investors feel a real deadline and real competition, because a 'maybe' is almost always a polit... Advanced 3 resources → How is raising a seed round in India different from the US? The instruments and paperwork differ: India commonly uses the iSAFE (a CCPS-based cousin of the US SAFE) and CCPS-heavy term sheets to fit Indian c... Intermediate 3 resources → What does an early-stage VC actually look for before writing a cheque? At seed it's mostly team, market, and evidence you can move fast and learn faster, because there's rarely enough traction to lean on numbers alone.... Intermediate 3 resources →