We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 684 founders registered. Any city that reaches 20 interested founders is on too. See your city
Access, sales & scenarios

Selling to enterprises (B2B)

Land your first big logo.

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Can an Indian startup sell to global enterprises, and what's different about doing it from India? Yes, Indian SaaS companies from Zoho to Freshworks have sold to global enterprises without a single US sales rep in the early days, so distance is ... Intermediate 3 resources → How do I sell into a big Indian corporate or bank when they expect vendors to be large, established, and often to pay for access? Indian enterprise buying runs on relationships and risk-aversion, so lead with a warm introduction and a reference customer in their industry befor... Intermediate 3 resources → How do I support and keep an enterprise customer alive after the sale when I'm still a tiny team? Onboarding is where enterprise revenue is actually won: a customer who doesn't reach value in the first 60 days will churn no matter how good the s... Intermediate 3 resources →
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