Real-World Scenarios & Access
Selling to enterprises (B2B)
Land your first big logo.
How long is a B2B sales cycle and how do I not run out of money waiting?
Enterprise cycles routinely run 3 to 9 months (longer with security and procurement), so assume every deal takes twice as long as the champion prom...
They want a free pilot, should I do it?
Free pilots attract tire-kickers and give you no signal on real buying intent, so default to a paid pilot, even a small refundable one, to force th...