How do I actually sell to the government, where do I find the buyers?
The short answer
Two doors: GeM (gem.gov.in) for catalog-style buying of products and services, and the tender portals (eprocure.gov.in for ministries, plus defproc and PSU e-tender sites) for larger contracts. Government buys roughly 20% of India's GDP, so the market is enormous, but you won't find it on LinkedIn; you find it by living inside these portals, tracking the departments that already buy what you sell, and reading their past awards to learn who to call.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
🛠️ Tool
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Why we picked it
This is the primary channel for selling products and services to the Indian government, a Section 8 company under the Ministry of Commerce with 50,000+ buyers. Every other guide points back here, so start by registering rather than reading about it.
Why we picked it
The single-point access to tenders published across central ministries and departments, the tender side of government selling (as opposed to GeM's catalog side). It's where you find, track, and bid on the larger contracts.
Why we picked it
The dedicated on-ramp for DPIIT startups to list innovative products even without a pre-existing category, and the mechanism that turns a pilot trial into a listed, orderable product across ministries. This is how a first pilot becomes a repeatable business.
