Real-World Scenarios & Access
Selling to government
GeM, tenders, and the public-sector playbook.
How do I actually sell to the government, where do I find the buyers?
Two doors: GeM (gem.gov.in) for catalog-style buying of products and services, and the tender portals (eprocure.gov.in for ministries, plus defproc...
What is GeM and how do I get my product listed on it?
GeM (Government e-Marketplace) is the Amazon of government buying, a Section 8 company under the Ministry of Commerce where 50,000+ government buye...
How do government tenders and procurement actually work for a tiny startup?
A tender (RFP/bid) is published on eprocure.gov.in or GeM with eligibility criteria, technical specs, and a bid deadline; you submit a technical bi...
Do I need certifications or empanelment to sell to a ministry?
For GeM, no upfront empanelment, you register, complete vendor assessment for OEMs, and list. For tenders, the tender document itself dictates what...
I'm a DPIIT-recognised startup, what procurement relaxations do I actually get?
DPIIT-recognised startups are exempted from the three biggest barriers: prior turnover, prior experience, and Earnest Money Deposit (EMD), on both ...
Are there quotas or preferences that tilt tenders toward small players like me?
Yes, the MSME Public Procurement Policy mandates every central ministry and PSU to source at least 25% of purchases from Micro and Small Enterprise...
Government pays slowly, how do I survive the cash-flow gap?
Assume 60-180 day payment cycles and price for it, don't win a tender that bankrupts you on working capital. Use TReDS platforms (RXIL, Invoicemart...
How do I turn one government pilot into a repeatable business?
The GeM Startup Runway is built for exactly this, a 15-day product trial (or 8-16 week service trial) that, once rated by at least three government...
Is selling to government even worth it for an early-stage startup?
It's worth it if you can stomach long cycles and love reference-driven markets, a single ministry win is a logo that opens every other department, ...