Build the product

Shipping, iterating & roadmap

Ship weekly, learn constantly, prioritise ruthlessly.

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We ship fast but our codebase is turning into a mess. How much should a two-person startup care about tech debt? Some tech debt is the correct price of learning fast, and paying it all down early is a way to avoid talking to users. As a starting point: take on... Intermediate 20 resources → How do I stop myself from adding features nobody asked for just because I enjoy building? Building is a genuine addiction for technical founders, and it feels like progress while quietly avoiding the harder work of getting users. As a st... Intermediate 20 resources → Should I share a public roadmap with my early users, or does that just create pressure and expectations I cannot meet? A public roadmap builds trust and pulls in feedback, but a dated one is a promise machine that makes you look slow the moment you change direction.... Intermediate 19 resources →
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