Build the product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
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We ship fast but our codebase is turning into a mess. How much should a two-person startup care about tech debt?
Some tech debt is the correct price of learning fast, and paying it all down early is a way to avoid talking to users. As a starting point: take on...
How do I stop myself from adding features nobody asked for just because I enjoy building?
Building is a genuine addiction for technical founders, and it feels like progress while quietly avoiding the harder work of getting users. As a st...
Should I share a public roadmap with my early users, or does that just create pressure and expectations I cannot meet?
A public roadmap builds trust and pulls in feedback, but a dated one is a promise machine that makes you look slow the moment you change direction....
How do I keep shipping weekly when I am building solo and constantly interrupted by support, sales, and admin?
Solo, weekly shipping dies not from lack of ideas but from context-switching, so the real fight is protecting maker time from everything else. As a...