Find & validate your idea
Validating your idea
Get evidence before you write code.
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Showing 6 of 21 questions. Clear filters
How do I validate an idea without building anything?
Replace the product with a conversation, a manual service, or a landing page. Interview people about the problem, hand-deliver the outcome yourself...
How do I talk to customers without getting false positives?
Never pitch your idea in the interview, it invites polite lies. Ask about their real life and past behaviour: the last time they hit the problem, w...
How many people should I talk to, and how do I find them?
Aim for enough that patterns repeat, often 15-30 focused conversations before signal stabilises. Find them by going where the problem lives: your o...
What is an MVP and what's the smallest one I can build?
An MVP is the least you can build (or fake) to learn whether your riskiest assumption is true. Often it isn't software at all: a manual service, a ...
How do I run a customer interview without leading them to the answer I want?
The whole game is to talk about their past, not your future. Ask what they did last time the problem came up, how much it cost them, and what they ...
Do I even have a real problem, or just a solution I'm attached to?
Most failed startups solve a problem nobody was losing sleep over, so pressure-test the pain before anything else. A real problem shows up as peopl...
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