Book

The Psychology of Money

Morgan Housel · The Psychology of Money Paid Beginner

The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

Curated reading that points you to the sources, not personalised investment advice.

It answers 29 questions

  1. How much should I pay myself as a founder?
  2. My company is doing great. Why should I worry about concentration?
  3. How do I start diversifying when most of my wealth is illiquid?
  4. How should I think about asset allocation when my startup is most of my net worth?
  5. Should I angel invest while running my own startup?
  6. Do I need a wealth manager, or can I do this myself?
  7. How much of my net worth in my startup should feel like too much?
  8. Is it a red flag to investors if I pay myself a proper salary?
  9. How do I find a good fee-only financial planner in India?
  10. How much should I set aside for angel investing without hurting my own startup or my family?
  11. What actually happens to my family if my startup fails and it is most of our net worth?
  12. Should I raid my emergency fund to keep the company alive?

And 17 more across the hub.

Read with it

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  3. The India-specific angel tax rules that touch both founders raising and individuals angel investing, worth understanding before... ClearTax Article Angel tax, explained ClearTax
  4. The market regulator own free investor-education portal: unbiased basics on investing, mutual funds, and avoiding scams, with... SEBI Guide SEBI Investor Education portal SEBI
  5. The clearest short piece on how to think about giving up and holding equity, and why a smaller slice of a bigger outcome is the... paulgraham.com Essay The Equity Equation Paul Graham
  6. The India view on holding gold: physical, digital, ETFs, and Sovereign Gold Bonds, and how each is taxed, so a small allocation... ClearTax Article Gold as an investment in India ClearTax
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