We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 345 founders registered. Any city that reaches 20 interested founders is on too. See your city
De-risking concentration

What actually happens to my family if my startup fails and it is most of our net worth?

If your startup is most of what your family owns, a bad outcome is not just a career setback, it is a hit to their security. The money you would need for rent, school fees, a health emergency, and a runway to start again all sit inside one risky, illiquid asset. Startups fail often, and even good ones can go sideways for reasons outside your control. That is the real point of thinking about concentration: not doubt in your company, but protection for the people who depend on you. A small, boring cushion held outside the company (an emergency fund, some liquid savings) means a rough year does not force painful choices at home. Morgan Housel's writing on money is a good place to sit with why surviving matters more than upside, and Freefincal helps you plan the cushion. This is general education, not advice, so map it to your own situation.

Go deeper

2 resources, 1 India-specific.

📖 Book
Paid Beginner

The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

The Psychology of Money

From The Psychology of Money by Morgan Housel

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