We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 325 founders registered. Any city that reaches 20 interested founders is on too. See your city
De-risking concentration

How do I start diversifying when most of my wealth is illiquid?

Diversify with the liquidity you can actually get, steadily, rather than waiting for one big exit. In practice that is three things: invest your take-home salary into simple, boring assets (a low cost index fund through a SIP) instead of leaving it idle, build the cash buffer that stops you ever being a forced seller, and if the option is available and appropriate, take a small secondary to move some value off the single bet. The goal is not to bet against your company. It is to make sure a good outcome for it is upside, not the only thing standing between you and ruin.

Go deeper

3 resources, 2 India-specific, 1 link-checked.

🎓 Course
✓ Link checked India Free Beginner

The free, India-first grounding in what to do with cash once you have it: goals, allocation, SIPs, and not losing it to fees.

Personal Finance

From Zerodha Varsity by Zerodha Varsity

Open zerodha.com
📖 Book
Paid Beginner

The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

The Psychology of Money

From The Psychology of Money by Morgan Housel

People also ask

eChai Partner Brands