We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 336 founders registered. Any city that reaches 20 interested founders is on too. See your city
Founder money foundations

Is it a red flag to investors if I pay myself a proper salary?

No, within reason, and pretending otherwise helps no one. Investors do not want you distracted by money stress or burning out, and a founder who cannot cover their own life makes worse decisions. What they watch is proportion: a salary that comfortably covers your real costs is expected and fine; one that looks like you are extracting wealth before building it is not. Norms vary by stage and city, and many funds have rough guidelines. Set your pay to a reasonable, defensible number, put it in the plan openly, and revisit it as the company can afford more. Underpaying yourself into hardship is not the virtue signal it is sometimes treated as.

Go deeper

2 resources, 1 India-specific.

📖 Book
Paid Beginner

The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

The Psychology of Money

From The Psychology of Money by Morgan Housel

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Also in Starting Up

The same ground, over in Money, pricing & model, our Starting Up track.

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