Most founders can do the basics themselves, and should, at least until the money gets genuinely complex. A simple plan (emergency fund, term and health insurance, a boring index-plus-fixed-income portfolio bought through SIPs) does not need a manager, and many managers are paid through commissions that quietly cost you. Where paid help earns its fee is at real complexity: a large secondary or exit, cross-border income, structuring, or estate planning, where a fee-only financial planner and a good CA can save you far more than they cost. Prefer fee-only advice (you pay for the advice, not for products), and hire for the hard, specific problems rather than to run the whole thing.
3 resources, 2 India-specific, 1 link-checked.
The market regulator own free investor-education portal: unbiased basics on investing, mutual funds, and avoiding scams, with nothing to sell you.
From SEBI by SEBI
Open investor.sebi.gov.in →A no-nonsense, ad-light India personal-finance site: plain math and free calculators for emergency funds, goals, and asset allocation, with no product to sell you.
From Freefincal by M. Pattabiraman
Open freefincal.com →The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.
From The Psychology of Money by Morgan Housel
