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Diversifying beyond your startup · checked 11 November 2026
Diversify with the liquidity you have: invest your salary through an index fund SIP, build a cash buffer, and sell a slice in a secondary when one comes.
The test is not a percentage but whether your family would be okay if your equity went to zero tomorrow. Money outside the company is ballast, so keep it in broad, low-cost funds rather than stocks in your own industry or a large property bought on a loan. Selling startup shares or ESOPs triggers capital gains, so plan the timing.
Every question on it 15 answers
- How do I start diversifying when most of my wealth is illiquid? Wealth
- My company is doing great. Why should I worry about concentration? Wealth
- How much of my net worth in my startup should feel like too much? Wealth
- What actually happens to my family if my startup fails and it is most of our net worth? Wealth
- Are my salary, my house, and my ESOPs all riding on the same company? Wealth
- My net worth is almost all startup equity on paper. Is that real wealth or not? Wealth
- Everyone says go all-in on my startup. Isn't taking money off the table a sign I don't believe in it? Wealth
- Is concentration risk different for a bootstrapped founder than a VC-funded one? Wealth
- Should I sell some shares in a secondary just to build a safety net for my family? Wealth
- Where should the first money I take off the table actually go? Wealth
- Should my diversified money try to beat the market, or just track it? Wealth
- Should I diversify into real estate, gold, or just index funds? Wealth
- How do I diversify out of my company without triggering a big tax hit in India? Wealth
- Should I buy stocks in my own industry since I understand it best? Wealth
- Is buying real estate a smart way to diversify away from my startup? Wealth
The readingMost used across these answers
- The Psychology of Money Read · 8 answers
- Personal Finance Use · 6 answers
- The Equity Equation Read · 3 answers
- The Stock Series Read · 3 answers
- Capital gains tax in India Read · 2 answers
- Bogleheads: getting started Read · 2 answers
- Home loan tax benefits Read · 2 answers
- The Holloway Guide to Equity Compensation Read
- Equity 101 for founders and employees Read
- How secondary sales work at private companies Read
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