We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 345 founders registered. Any city that reaches 20 interested founders is on too. See your city
Alternatives & angel investing

How do I handle it emotionally when a startup I backed shuts down?

Expect it. Most early startups fail, so if you angel invest for long enough, watching some of your bets go to zero is normal, not a sign you are bad at this. The healthiest setup is both emotional and financial: only invest money whose loss will not change your life, so a shutdown stings your pride more than your finances. Avoid throwing more money in to save a sinking company just because you are already in; that good money after bad instinct is how small losses become big ones. Treat each failure as tuition, note what you misjudged, and keep cheque sizes small enough that no single loss dominates. The founders you backed will remember that you were kind when things ended, which usually matters more than this one deal. This is education, not advice.

Go deeper

2 resources, 1 India-specific, 1 link-checked.

📄 Article
✓ Link checked India Free Intermediate

The India-specific angel tax rules that touch both founders raising and individuals angel investing, worth understanding before you write a cheque.

Angel tax, explained

From ClearTax by ClearTax

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📖 Book
Paid Beginner

The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

The Psychology of Money

From The Psychology of Money by Morgan Housel

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