Direct stocks and ETFs

When picking your own stocks makes sense for a founder, and when it is just a distraction.

All India Global

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I run a company. Should I even try to pick stocks? Usually not much, and that is fine. Picking stocks well is a full time craft, and your full time craft is already your company. The opportunity cos... 3 resources → What's the difference between an index fund and an ETF? Both let you own a whole market cheaply; the difference is mostly how you buy and hold them. An index fund is a mutual fund you buy at the end-of-d... 3 resources → How much of my money should ever sit in individual stocks? There is no magic percentage, but the founder-specific point is that you are already making one giant concentrated bet: your company. Your equity, ... 3 resources → Should I buy stocks in my own industry since I understand it best? It feels smart, but for a founder it is often doubling down on a bet you have already made. Your company already gives you huge exposure to your se... 3 resources →

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