The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

3 books on Productivity & Habits for finding pmf

  1. Rocket Surgery Made Easy cover

    Steve Krug

    Run your own usability tests, cheaply and often.

    Rocket Surgery Made Easy is a practical, step-by-step guide to doing your own usability testing without a lab or specialists. Krug shows how a few users a month can...

  2. The Lean Startup cover

    Eric Ries

    Treat your startup as an experiment, not a leap of faith.

    Eric Ries argues that startups are organizations built to find a sustainable business model under extreme uncertainty, not just to execute a plan. He introduces...

  3. The Startup of You cover

    Reid Hoffman and Ben Casnocha

    Run your career like a startup: adapt, network, and take smart risks.

    Hoffman and Casnocha argue that everyone should manage their career with the same strategies entrepreneurs use to build companies: permanent beta, competitive...

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eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.