We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

3 books on Productivity & Habits for finding pmf

  1. Rocket Surgery Made Easy cover

    Steve Krug

    Run your own usability tests, cheaply and often.

    Rocket Surgery Made Easy is a practical, step-by-step guide to doing your own usability testing without a lab or specialists. Krug shows how a few users a month can...

  2. The Lean Startup cover

    Eric Ries

    Treat your startup as an experiment, not a leap of faith.

    Eric Ries argues that startups are organizations built to find a sustainable business model under extreme uncertainty, not just to execute a plan. He introduces...

  3. The Startup of You cover

    Reid Hoffman and Ben Casnocha

    Run your career like a startup: adapt, network, and take smart risks.

    Hoffman and Casnocha argue that everyone should manage their career with the same strategies entrepreneurs use to build companies: permanent beta, competitive...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Rocket Surgery Made Easy, The Lean Startup, and The Startup of You. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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