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The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

2 books on Negotiation & Influence for growth & scaling

  1. Contagious cover

    Jonah Berger

    Word of mouth, not advertising, is what really makes things spread.

    Jonah Berger investigates the science of why certain products, ideas, and behaviors catch on through word of mouth. He identifies six principles, captured by the...

  2. Trillion Dollar Coach cover

    Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

    The coaching principles behind Silicon Valley's most valuable mentor.

    The authors distill the leadership lessons of Bill Campbell, the executive coach who quietly guided leaders at Google, Apple, and beyond. They show how Campbell built...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Contagious and Trillion Dollar Coach. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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