The Bookshelf

Books founders recommend to each other.

Browse by topic or by where you are as you grow, mark what you have read, and add what is next.

Founder Notes →

Topic

As you grow

2 books on Negotiation & Influence for idea & validation

  1. Contagious cover

    Word of mouth, not advertising, is what really makes things spread.

    Jonah Berger investigates the science of why certain products, ideas, and behaviors catch on through word of mouth. He identifies six principles, captured by the...

  2. The 21 Irrefutable Laws of Leadership cover

    Twenty-one timeless laws that govern how leadership actually works.

    Maxwell argues that leadership follows consistent, learnable laws, each illustrated with stories and examples. From the Law of the Lid (leadership ability caps...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Contagious and The 21 Irrefutable Laws of Leadership. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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