We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

3 books on Hiring, Team & Culture for leading at scale

  1. Dhandha: How Gujaratis Do Business cover

    Shobha Bondre

    The instinct, grit, and trading sense behind Gujarati business success.

    Dhandha profiles several successful Gujarati entrepreneurs, including a diamond merchant, a New York Life insurance agent, a motel owner, and hotel and manufacturing...

    1 founder recommends Get the book ↗
  2. Onward cover

    Howard Schultz with Joanne Gordon

    A founder returns to rescue the company he built.

    Howard Schultz tells how he returned as CEO of Starbucks in 2008 to lead a turnaround as the company faltered amid overexpansion and the financial crisis. He recounts...

  3. The Effective Executive cover

    Peter F. Drucker

    Effectiveness is a habit anyone can learn.

    Drucker argues that effectiveness, doing the right things, is a discipline that can be learned rather than an innate talent. He lays out practices including managing...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Dhandha: How Gujaratis Do Business, Onward, and The Effective Executive. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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