Run paid ads
Ad creatives that convert
The creative is the targeting now, make it move.
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Should I use UGC (user-generated content) or polished studio ads?
Lead with UGC, it consistently beats studio production on Meta and Instagram because it reads as native content, not an interruption, and can pull ...
How often should I refresh my ad creatives before they get fatigued?
Refresh 2-4 times a month at minimum, and rotate faster (every 2-3 weeks) once you're scaling aggressively, because rising frequency at higher spen...