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Run paid ads
Meta, Google, and messaging: ad spend that actually returns, and scales without breaking.
Meta ads fundamentals 7
How Meta ads actually work for a D2C brand.
How do Meta (Facebook & Instagram) ads actually work?
19 →
How do I set up Business Manager, the Meta pixel and Conversions API before running ads?
19 →
How much budget do I actually need to start Meta ads for my brand in India?
16 →
Should I use detailed interest targeting or go broad with Advantage+?
19 →
What ROAS should I realistically expect from Meta ads for my D2C brand?
19 →
All 7 questions in Meta ads fundamentals →
Structuring & managing Meta campaigns 6
Account structure, budgets, and what to touch.
How should I structure my Meta ad account from scratch?
4 →
Should I use CBO or ABO for my campaigns?
4 →
What is Advantage+ Shopping Campaigns (ASC) and should I run it?
4 →
How much budget do I need per ad set before Meta can actually optimize it?
4 →
How many campaigns and ad sets should I actually be running?
4 →
All 6 questions in Structuring & managing Meta campaigns →
Ad creatives that convert 6
The creative is the targeting now, make it move.
What actually makes an ad creative convert in 2025?
4 →
Should I use UGC (user-generated content) or polished studio ads?
4 →
How do I set up a creative testing system instead of just guessing?
4 →
How do I write a UGC script or hook that actually stops the scroll?
4 →
Where do I find and brief UGC creators in India affordably?
4 →
All 6 questions in Ad creatives that convert →
Google & search ads 6
Catch the demand that's already searching.
How is Google Ads different from Meta ads for my D2C brand?
3 →
What is Performance Max and should I run it instead of Shopping ads?
4 →
How do I set up my product feed for Google Shopping and PMax properly?
4 →
How many conversions do I need before Google's AI can actually optimize my campaigns?
4 →
Should I exclude low-margin products from my Google campaigns?
4 →
All 6 questions in Google & search ads →
Scaling ad spend profitably 6
Add zeroes to spend without killing ROAS.
How fast can I actually increase my daily ad budget without tanking my ROAS?
4 →
What's the difference between horizontal and vertical scaling, and which should I do first?
4 →
Why does my ROAS drop every single time I scale spend?
4 →
How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand?
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Can I scale my D2C brand without just spending more on ads?
4 →
All 6 questions in Scaling ad spend profitably →
ROAS, CAC & attribution 6
Know which rupee of ad spend actually worked.
What ROAS should I actually be targeting, and how do I use benchmarks correctly?
4 →
How do I calculate my true CAC, not just what the ad platform reports?
4 →
Why do Meta and Google both claim credit for the same sale?
4 →
Should I buy an attribution tool like Triple Whale or Northbeam, or just trust platform data?
4 →
What is incrementality testing and do I actually need it?
4 →
All 6 questions in ROAS, CAC & attribution →
WhatsApp, SMS & messaging 6
The channels Indians actually open.
Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing?
4 →
How much does WhatsApp Business API actually cost per month in India?
4 →
Can I actually sell products and recover abandoned carts directly on WhatsApp?
4 →
How is WhatsApp marketing different from SMS, and do I still need SMS?
4 →
How do I stay compliant on WhatsApp and avoid getting my business number banned?
4 →
All 6 questions in WhatsApp, SMS & messaging →
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