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Brand concept, name & story
A brand people remember, spell, and repeat.
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How much of my actual personal story should go into my brand story, versus keeping it more universal?
The strongest Indian D2C origin stories are specific and true, not aspirational marketing copy - Mamaearth's whole brand traces back to Ghazal and ...
Do I need a formal storytelling framework like StoryBrand or the Hero's Journey, or can I just write from the heart?
Writing from the heart usually produces a story that's about you, the founder, as the hero - the actual insight from every good framework (StoryBra...
We've grown past our original niche and the brand name doesn't quite fit anymore - do we rebrand or push through?
SUGAR Cosmetics started as a beauty subscription box before pivoting hard into full cosmetics, and kept a name abstract enough (a feeling, not a pr...
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