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Brand concept, name & story
A brand people remember, spell, and repeat.
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How do I actually check if a name is free to use - in India and internationally - before I fall in love with it?
In India, run your shortlisted name through the government's own Trade Marks Public Search portal before you spend a rupee on a logo - it's free an...
How much of my actual personal story should go into my brand story, versus keeping it more universal?
The strongest Indian D2C origin stories are specific and true, not aspirational marketing copy - Mamaearth's whole brand traces back to Ghazal and ...
We've grown past our original niche and the brand name doesn't quite fit anymore - do we rebrand or push through?
SUGAR Cosmetics started as a beauty subscription box before pivoting hard into full cosmetics, and kept a name abstract enough (a feeling, not a pr...
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eChai Partner Brands
