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My marketplace is asking for liability insurance before I can keep selling, what do I actually need to show them?

Amazon (and increasingly Flipkart and Myntra) require commercial/product liability coverage once your sales cross a certain threshold, typically with a minimum policy limit and the marketplace listed as an 'additional insured', check your seller dashboard for the exact current threshold and limit, since these get revised. Don't wait for the marketplace to flag it: get quotes early, because underwriting and policy issuance can take longer than the grace period marketplaces usually give you to comply. A broker who already works with D2C sellers will know the marketplace's exact wording requirements, which saves you a rejected policy submission.

Go deeper

3 resources, 1 India-specific, 3 link-checked.

📄 Article
✓ Link checked Free Beginner

The primary source, Amazon's own stated insurance requirement, worth checking directly since thresholds and limits get revised and third-party summaries lag behind.

Commercial Liability Insurance Requirements

From Amazon Seller Central by Amazon

  • Official statement of Amazon's commercial liability insurance policy
  • Specifies minimum coverage limits and required policy language
  • The document your broker should be quoting against directly
Open sellercentral.amazon.com
📄 Article
✓ Link checked Free Intermediate

Lays out Amazon's specific insurance thresholds and coverage minimums clearly, read this before your seller account gets flagged, not after.

Amazon Seller Insurance Requirements: The 2026 Guide

From Assureful

  • States Amazon's gross-proceeds threshold that triggers the insurance requirement
  • Explains minimum coverage limits and the 'additional insured' requirement
  • Notes the compliance window once you cross the threshold
Open assureful.com
📄 Article
✓ Link checked India Free Beginner

Explains why marketplaces and investors are increasingly making this a prerequisite, not optional cover, and names the specific product categories with the highest exposure.

Product Liability Insurance for D2C Brands in India (2026)

From BimaKavach

  • Flags marketplace and investor diligence as new drivers of adoption
  • Names high-risk categories: supplements, skincare, baby products, electronics
  • Frames the decision as risk management, not just compliance
Open bimakavach.com

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