We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 151 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Assureful

2 resources from Assureful we point founders to, and the questions each answers.

🛠️ Tool
✓ Link checked Paid Intermediate

A marketplace-seller-focused insurer's own product page, useful if you sell cross-border and need a provider that already understands Amazon/Etsy/Shopify seller insurance requirements.

eCommerce Product Liability Insurance for Online Sellers

From Assureful

  • Built specifically around marketplace and online-seller risk profiles
  • Useful for exporters selling on international marketplaces alongside India
  • Direct policy purchase rather than just informational content
Open assureful.com
📄 Article
✓ Link checked Free Intermediate

Lays out Amazon's specific insurance thresholds and coverage minimums clearly, read this before your seller account gets flagged, not after.

Amazon Seller Insurance Requirements: The 2026 Guide

From Assureful

  • States Amazon's gross-proceeds threshold that triggers the insurance requirement
  • Explains minimum coverage limits and the 'additional insured' requirement
  • Notes the compliance window once you cross the threshold
Open assureful.com
eChai Partner Brands