We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1020 founders registered. Any city that reaches 20 interested founders is on too. See your city
Find your idea & build the brand

Category & competitor research

Read the shelf and the reviews better than incumbents.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Product Person

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Who counts as my competitor - only brands selling the exact same product, or more than that? Track three tiers: direct competitors (same product, same customer), indirect competitors (different product solving the same customer need - a mea... Beginner 3 resources → How do successful Indian D2C brands actually do their category and product research in practice, not just in theory? The pattern that shows up repeatedly among Indian D2C winners is unglamorous but effective: study social media demographics for who's actually sear... Intermediate 3 resources →

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Every founder hits these, so they sit in the wider founder hub.

Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →