Find your idea & build the brand
Category & competitor research
Read the shelf and the reviews better than incumbents.
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Who counts as my competitor - only brands selling the exact same product, or more than that?
Track three tiers: direct competitors (same product, same customer), indirect competitors (different product solving the same customer need - a mea...
How do successful Indian D2C brands actually do their category and product research in practice, not just in theory?
The pattern that shows up repeatedly among Indian D2C winners is unglamorous but effective: study social media demographics for who's actually sear...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
Family, social pressure and the quit-your-job decision
eChai Partner Brands
