Build your online store

Choosing your store platform

Shopify vs WooCommerce vs the rest, pick once.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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Shopify or WooCommerce for my first store in India? For a first D2C store in India, default to Shopify unless you already know WordPress cold or need heavy content/SEO customization from day one. Sho... Beginner 4 resources → Is Shopify worth ₹1,500+/month when I'm only doing 5 orders a day? At 5 orders a day you're pre-product-market-fit, and Shopify's Basic plan (roughly ₹1,500-1,800/month after GST, plus a ~2% third-party payment fee... Beginner 4 resources → What platform do most funded, scaled Indian D2C brands actually use? Overwhelmingly Shopify, and specifically Shopify Plus once they're past a few crores in monthly revenue - Bombay Shaving Company's move off Magento... Intermediate 4 resources → Headless commerce - do I need it or is it overkill for me? For almost every D2C founder reading this, headless is overkill: it trades day-one simplicity for long-run flexibility, and that trade only pays of... Advanced 3 resources → Shopify, WooCommerce, Dukaan or Zoho Commerce - which fits a bootstrapped Indian D2C brand? If you're validating an idea on a shoestring, Dukaan (from roughly ₹300-500/month, no transaction fees, Hindi support) gets you live fastest for th... Beginner 4 resources →
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