What's the actual difference between COGS and landed cost, and why does mixing them up wreck my margins?
COGS is the accounting line, what a unit cost you once it's sitting in inventory, ready to sell. Landed cost is the fuller number: product cost plus freight, insurance, customs duty, IGST, brokerage, everything it took to get that unit to your dock. Price off your factory invoice alone and you'll quietly bleed margin on every sale, because duty and freight alone can add a large chunk to what the supplier quoted you.
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An ecommerce-accounting platform's clear breakdown of what belongs in landed cost versus COGS, the exact confusion that quietly wrecks new founders' margins.