Money, pricing & unit economics
Cohorts, LTV & repeat rate
The metrics that decide if you have a brand.
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What is cohort analysis, and why does it matter more than a single repeat-rate number?
Cohort analysis groups customers by when they first bought and tracks how each group behaves over time - so instead of one blended '35% repeat rate...
What tools should I use to actually build cohort and LTV dashboards without hiring a data team?
Purpose-built retention analytics tools like Peel do RFM, cohort revenue and cohort retention in one click on top of your Shopify data - genuinely ...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
Founder mental health, burnout and loneliness
Co-founder dynamics, equity splits and conflict
Founder pay, personal finance and mixing personal and business money
eChai Partner Brands
