We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1022 founders registered. Any city that reaches 20 interested founders is on too. See your city
Money, pricing & unit economics

Cohorts, LTV & repeat rate

The metrics that decide if you have a brand.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Omnichannel Operator Product Person

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What is cohort analysis, and why does it matter more than a single repeat-rate number? Cohort analysis groups customers by when they first bought and tracks how each group behaves over time - so instead of one blended '35% repeat rate... Beginner 3 resources → What tools should I use to actually build cohort and LTV dashboards without hiring a data team? Purpose-built retention analytics tools like Peel do RFM, cohort revenue and cohort retention in one click on top of your Shopify data - genuinely ... Beginner 4 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
eChai Partner Brands The partnership →