Money, pricing & unit economics

Cohorts, LTV & repeat rate

The metrics that decide if you have a brand.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Omnichannel Operator Product Person

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What's a good repeat purchase rate for my category, and how do Indian brands compare to global benchmarks? Global 30-day repeat-rate benchmarks run roughly 10-18% for apparel, 15-25% for beauty and 18-30% for supplements, with 'strong' brands well above ... Intermediate 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

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Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
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