We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1015 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow organically & retain

Content & social media

Show up daily so the ad has somewhere to land.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Creator-Led Founder

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Should I be paying for polished brand shoots or just running UGC campaigns - what actually converts for a D2C brand? For cold-traffic ads and everyday feed content, raw UGC almost always outperforms polished brand video because it doesn't look like an ad - people ... Intermediate 3 resources → Should I, the founder, be on camera building a personal brand, or should that be the brand account's job? Founder-led content consistently out-performs faceless brand-account content on trust and engagement, and for early-stage Indian D2C brands with no... Intermediate 4 resources → Organic reach keeps dropping and I can't keep up doing content myself - when do I hire a content person instead of DIY-ing forever? Organic reach is genuinely down across the board - Instagram and LinkedIn have both seen sizeable year-on-year drops, so if your engagement is fall... Advanced 4 resources →
eChai Partner Brands The partnership →