How do I set up WhatsApp for customer support in India, Gallabox, Interakt, Zoko, or WATI?
The short answer
All four solve roughly the same problem, a shared team inbox on one WhatsApp Business number with automation and Shopify integration, so the real decision comes down to your storefront and use case. Interakt (backed by Jio Haptik) has the deepest Shopify integration and is the most common default among Indian D2C brands; Gallabox and WATI are strong no-code alternatives with good templates and helpdesk features; Zoko leans harder into WhatsApp commerce (catalog and cart inside chat) and is popular with Shopify brands selling internationally too. Whichever you pick, get your message templates and automated flows (order confirmation, shipping update, WISMO deflection) built before launch, not after tickets start piling up.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
A neutral three-way comparison of the exact three platforms an Indian D2C founder is usually choosing between, saving you from reading three separate vendor pitches.
Why we picked it
A practical roundup of WhatsApp-first helpdesk tools relevant to Indian D2C brands, from a company that is itself one of the category leaders, giving good insider framing of what actually matters when choosing.
Why we picked it
Makes the case, with a real brand example, that WhatsApp support isn't just cost-saving, done well it becomes a retention channel, which is the more ambitious and more useful way to think about support investment.
Why we picked it
Leans further into 'WhatsApp as a storefront' than pure support tools, catalog, cart and payments inside the chat, worth considering if you want support and conversational commerce to live in the same thread, especially for Shopify brands selling beyond India too.
