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India
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Why we picked it Makes the case, with a real brand example, that WhatsApp support isn't just cost-saving, done well it becomes a retention channel, which is the more ambitious and more useful way to think about support investment.
How D2C Brands Use WhatsApp API to Drive Customer Loyalty
From Interakt by Interakt
- Automated WhatsApp support handled up to 70% of inquiries in the cited brand case
- Shared team inbox on one number improves response consistency across agents
- Support and marketing on the same WhatsApp thread can reinforce loyalty, not just resolve issues