Find your idea & build the brand
Validating demand before inventory
Prove people will pay before you place a PO.
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How do I run a landing page or waitlist test properly before I spend money on inventory?
Build one page with a real value proposition, real product photos (even mocked-up ones), a price, and a clear CTA like "Reserve yours" or "Join the...
Can I dropship or run ads on a 'coming soon' page to test a product before I commit to a real manufacturing PO?
Yes - this is the cheapest legitimate way to test demand: source a small sample or even just supplier images, run 5-10 ad creative variants on Meta...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
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