We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1022 founders registered. Any city that reaches 20 interested founders is on too. See your city
Scale, fund & exit

Distributors & channel partners

Add feet on the street without hiring them.

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Who's asking Everyone Marketplace Seller Scaling Brand Omnichannel Operator Product Person Tier-2/3 Founder

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Should I even bother with offline distribution, or stay D2C-only? If your CAC on paid digital channels keeps climbing, offline is no longer optional - over 800 D2C brands in India now have some offline presence, a... Intermediate 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
eChai Partner Brands The partnership →