We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1008 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get legal & compliant

EPR & sustainability compliance

Plastic EPR, packaging rules, and green claims that hold up.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Beauty & Personal Care Food & Beverage Fashion, Apparel & Accessories Wellness & Nutraceuticals Home, Kitchen & Decor Category-agnostic
Who's asking Everyone Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Cross-Border Founder Product Person Creator-Led Founder

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Can I call my packaging 'eco-friendly' or 'sustainable' on my product page without getting into trouble? Not casually, ASCI's Green Guidelines (effective February 2024) require any absolute claim like 'eco-friendly', 'sustainable', or 'planet-friendly'... Intermediate 3 resources → Where do I actually source compostable or plastic-free packaging in India without blowing my per-order cost? Brown Living and Mindful are the easiest starting points for small-MOQ compostable and plastic-free packaging in India, cornstarch/sugarcane mailer... Beginner 3 resources →

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