Launch & get your first customers
Your first 100 orders
The unglamorous moves that get you to 100.
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Where do my first 100 orders actually come from if I have no brand yet?
Almost never ads - your first 100 orders come from your personal network, their network, and anyone who already trusts you (past colleagues, colleg...
Is it worth personally delivering or calling my first customers instead of just shipping and moving on?
Yes, unreasonably so - Wakefit's founders personally delivered their first 100 mattresses from their own cars, doing on-the-spot video interviews, ...
I have zero following and almost no ad budget - how do I still get to 100 orders?
Go narrow before you go wide: pick one hyper-specific community (a local market, a college, a hobby WhatsApp group, a regional-language audience) w...
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