Launch & get your first customers
Your first 100 orders
The unglamorous moves that get you to 100.
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How do I know if my first 100 orders actually mean I have product-market fit, or if I just got lucky?
Look past the order count at who's reordering and who's referring - 100 orders from 100 strangers who never come back tells you less than 40 orders...
How do I turn my first 100 customers into a base that keeps buying and referring others?
Put every one of your first 100 buyers on a WhatsApp broadcast list or small community from day one - Indian D2C brands with 90%+ WhatsApp open rat...
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