We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1020 founders registered. Any city that reaches 20 interested founders is on too. See your city
Launch & get your first customers

Your first 100 orders

The unglamorous moves that get you to 100.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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Is it worth personally delivering or calling my first customers instead of just shipping and moving on? Yes, unreasonably so - Wakefit's founders personally delivered their first 100 mattresses from their own cars, doing on-the-spot video interviews, ... Beginner 3 resources → I have zero following and almost no ad budget - how do I still get to 100 orders? Go narrow before you go wide: pick one hyper-specific community (a local market, a college, a hobby WhatsApp group, a regional-language audience) w... Beginner 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →