Launch & get your first customers
Your first 100 orders
The unglamorous moves that get you to 100.
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Is it worth personally delivering or calling my first customers instead of just shipping and moving on?
Yes, unreasonably so - Wakefit's founders personally delivered their first 100 mattresses from their own cars, doing on-the-spot video interviews, ...
I have zero following and almost no ad budget - how do I still get to 100 orders?
Go narrow before you go wide: pick one hyper-specific community (a local market, a college, a hobby WhatsApp group, a regional-language audience) w...
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