We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 156 founders registered. Any city that reaches 20 interested founders is on too. See your city
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YouTube

30 resources from YouTube we point founders to, and the questions each answers.

▶️ Video
✓ Link checked Free Intermediate

A DTC media buyer who has spent millions pushing the 'creative is the strategy' view, watch him break down real winning and losing ads to train your eye for what a scroll-stopping hook actually looks like.

Nick Theriot (YouTube Channel)

On YouTube by Nick Theriot

  • Creative-first scaling philosophy for DTC brands
  • Real teardown of winning and losing ad creative
  • Debunks common creative and targeting myths
Open youtube.com
▶️ Video
Free Beginner

A hands-on screen-recorded walkthrough of turning one product photo into a full set of channel-ready images automatically, watch this before you pay for any photography AI tool.

E-Commerce Automation: Create Optimized Product Photos for Shopify, Instagram & TikTok Automatically

On YouTube

  • Shows an end-to-end automated pipeline from single photo to multi-channel assets
  • Covers Shopify, Instagram, and TikTok format requirements
  • Good for visual learners over reading tool comparison articles
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Beginner

Free, official, on-demand training straight from Amazon, covers listing creation, advertising basics and account health without needing to log into Seller Central first. Good default first stop before paying for any third-party course.

Amazon Seller University, Official YouTube Channel

On YouTube by Amazon

  • Free training videos in 15+ languages, accessible without a selling account
  • Covers listing setup, fulfilment options, advertising and account health
  • Also available inside Seller Central under the Seller University section
Open youtube.com
▶️ Video
✓ Link checked Free Intermediate

A professional namer walking through how naming agencies actually approach the process, useful for a founder who wants to think like an expert rather than just crowdsource opinions from friends.

A Guide to Brand Naming with Rob Meyerson

On YouTube by Rob Meyerson

  • Professional naming process broken down into repeatable steps
  • Covers how to evaluate a shortlist objectively, not just by personal taste
  • Free video format, good for a founder or small team to watch together before a naming session
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A concise video walkthrough of the Act, the 2025 Rules, and the May 2027 enforcement deadline, the fastest way to get the full timeline straight in your head in one sitting.

DPDP Act 2023 Explained: India's Data Privacy Law, Rules 2025 & the 2027 Deadline

On YouTube

  • Covers the Act, the 2025 Rules, and the compliance deadline together
  • Explains Data Fiduciary vs Significant Data Fiduciary distinction
  • Good pre-read before the denser legal/consultant guides
Watch on YouTube youtube.com
🎧 Podcast
✓ Link checked India Free Intermediate

A conversation with the government official directly responsible for the Act's implementation, the closest you'll get to hearing regulatory intent explained in plain terms rather than inferred from a law firm's memo.

Podcast on DPDP Act 2023, featuring Secretary, MeitY

On YouTube by Rahul Matthan (host), S. Krishnan (MeitY Secretary)

  • Direct commentary from MeitY's Secretary on implementation intent
  • Hosted by a data-protection lawyer who asks practical, business-relevant questions
  • Useful for understanding how enforcement is likely to be approached, not just the rule text
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A screen-recorded click-through of the actual CPCB portal, worth watching once before you sit down to file, since the category logic isn't self-explanatory on a first visit.

How to Apply for EPR Plastic Waste Registration | Step-by-Step CPCB Portal Guide (2025)

On YouTube

  • Shows the real portal screens, not just a description of them
  • Walks through PIBO category selection step by step
  • Good pre-filing checklist to catch missing documents early
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A screen-share walkthrough of the actual Myntra Partner Portal form fields, which is easier to follow the first time than reading a text guide.

How to Register on Myntra Seller Account (Step-by-Step Guide)

On YouTube by YouTube creator

  • Shows the live partner-portal registration form field by field
  • Covers document upload sequence for GST, PAN and trademark
  • Good companion to the official portal, not a replacement for it
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A Hindi-language walkthrough of Flipkart seller registration, useful for founders or ops staff more comfortable following a spoken, visual guide than the English text version.

How To Sell On Flipkart | Flipkart Seller Account Kaise Banaye

On YouTube by YouTube creator

  • Step-by-step account creation on seller.flipkart.com in Hindi
  • Covers GST and document upload sequence
  • Good for handing to an operations hire doing the actual registration
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A free full-length course for founders who want the conceptual model (why GST works the way it does) before diving into registration mechanics, worth it if tax concepts are genuinely new to you.

Goods and Services Tax (GST) 2024 Fundamentals Full Course | What is GST?

On YouTube

  • Covers GST fundamentals beyond just registration
  • Explains the input tax credit chain conceptually
  • Free, long-form alternative to paid GST practitioner courses
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A short, well-produced explainer that gets a total beginner to a working mental model of GST in under 20 minutes, the video to send a co-founder who's never touched tax before.

Introduction to GST (Goods & Service Tax) | GST Explained

On YouTube by Letstute

  • Compact intro to how GST replaced the older tax structure
  • Clear visual explanation of the tax credit chain
  • Good pre-read before the denser official/CA guides
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A watchable, visual walkthrough of the boAt story for founders who'd rather watch a breakdown than read one, covering the same digital-first, founder-led launch strategy from a different angle. Good to pair with the StartupTalky article.

How Aman Gupta's Marketing Strategy Turned boAt into a Rs 1,500 Cr Company

On YouTube

  • Video breakdown of boAt's pricing, positioning and digital-first launch
  • Covers Aman Gupta's role as the visible face of the brand's marketing
  • Free, accessible format for founders who prefer video over long-form articles
Watch on YouTube youtube.com
📄 Article
✓ Link checked Free Beginner

The most consistently useful free Meta ads channel for small and mid-size advertisers, with frequent 2024-25 updates as the UI and Advantage+ change. Great for watching an actual campaign get built and metrics get read out loud.

Ben Heath (YouTube Channel)

From YouTube by Ben Heath

  • Regularly updated walkthroughs of current Ads Manager and Advantage+
  • Beginner-friendly campaign setups and metric breakdowns
  • Practical, low-jargon, oriented to smaller ad budgets
Open youtube.com
▶️ Video
✓ Link checked Free Beginner

A free, watchable condensed version of the Obviously Awesome framework for founders who want the core method before committing to the full book.

How to Nail Your Product Positioning | April Dunford (Obviously Awesome)

On YouTube by April Dunford

  • Walks through the positioning framework live with audience questions
  • Good primer before deciding whether to buy the full book
  • Free format, easy to watch before a positioning workshop with your team
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A concrete, current screen-recorded walkthrough of the actual Mystore + ONDC registration flow, useful for founders or ops hires doing the onboarding themselves for the first time.

How to Register on Mystore + ONDC Network with GST, Step-by-Step Guide

On YouTube by Mystore

  • Shows the GST-linked registration flow on Mystore end to end
  • Demonstrates catalogue upload and seller app dashboard basics
  • Complements the text explainer with a visual step-by-step
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A practical, screen-share style walkthrough of the part founders find opaque, actually reaching and working the category team so your application doesn't sit in a queue. Good tactical complement to the official portals.

How to Sell on Zepto/Blinkit: Connecting With the Category Team for Fast Approval

On YouTube by YouTube (D2C practitioner)

  • Category-manager relationship is the real gatekeeper, not the form
  • Prep docs and catalogue before you reach out to move faster
  • Practical do's and don'ts for first-time brands
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Intermediate

The founder addressing a specific brand-trust criticism (white-labeling/contract manufacturing) directly on camera, worth watching for how a founder explains a genuinely uncomfortable structural question in their own voice.

Mamaearth Founder On Why Most D2C Brands Don't Manufacture Themselves

On YouTube

  • Founder directly addresses a common brand-trust criticism on camera
  • Useful example of explaining, not deflecting, an uncomfortable structural fact
  • Real Indian D2C founder communication style, not a PR-agency script
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Beginner

A quick, watchable version of the evaluation-questions checklist for founders who'd rather hear it explained than read another blog post before a vendor call.

5 Key Questions to Ask When Choosing a 3PL Provider

On YouTube

  • Ask about spike-handling capacity before you need it, not after
  • Clarify SLA penalties and what triggers them upfront
  • Confirm real-time vs batch inventory visibility explicitly
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Beginner

Walks through the transition from self-fulfillment/dropshipping to a 3PL specifically for a Shopify store, which is the exact moment most early D2C founders are trying to time correctly.

How to Find the Perfect 3PL for Your Shopify Store

On YouTube

  • The switch from self/dropship fulfillment to a 3PL has a clear operational trigger point
  • Integration quality with your storefront platform should be tested before committing
  • Expect a transition period where both systems run in parallel briefly
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A concise visual walkthrough of the registration steps for anyone who processes a screen recording faster than a text guide.

GST Registration Guide for Ecommerce Sellers

On YouTube

  • Shows the live GST portal flow for an e-commerce seller registration end to end.
  • Good companion to a text guide when a step described in words is ambiguous on screen.
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

A screen recorded walkthrough of the actual post November 2025 fast track flow, useful if you'd rather watch someone click through the portal than read about it.

New GST Registration Process from November 2025, Get GST Number in Minutes

On YouTube

  • Shows the live portal flow under the new 3 day auto approval scheme.
  • A visual reference for exactly where the Aadhaar authentication step sits in the form.
  • Published right after the scheme launched, so it reflects the current portal UI.
Watch on YouTube youtube.com
▶️ Video
✓ Link checked India Free Beginner

Twenty minutes of watching someone actually click through the filing screens beats reading about them, and it matches the portal's current layout.

GST Returns Filing 2026: How to file GST Returns, GSTR-1, IMS & GSTR-3B

On YouTube

  • Live screen walkthrough of the actual GSTR-1, GSTR-3B and IMS filing screens on the portal.
  • Covers how 2A versus 2B reconciliation shows up before you file.
  • Recorded for the 2026 portal layout, not an outdated UI.
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Intermediate

Ben Heath has managed over 300 million dollars of Meta ad spend and shows the bidding decision live inside Ads Manager, useful if you learn better watching a real account than reading theory.

The BEST Facebook Ads Bidding Strategy

On YouTube by Ben Heath

  • Walks through when lowest cost bidding beats manual bid controls for most founders starting out
  • Demonstrates how a change in bid strategy shows up in delivery and cost per result in real time
  • Free, visual alternative to reading Meta's text heavy documentation
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Beginner

A 2026 dated screen recording matters because Meta and Shopify both reshuffle their UI often, watching it beats reading a guide with stale screenshots.

Connect Shopify To Meta Pixel (FULL Setup Tutorial 2026)

On YouTube

  • Screen recorded walkthrough of connecting the Facebook and Instagram sales channel inside Shopify admin
  • Shows the actual click path for enabling Conversions API through the data sharing settings
  • Useful if you'd rather watch someone do it once than read three articles
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Beginner

Heath runs a Meta ads agency and speaks directly to the founder with a genuinely small budget, the exact reader this question is for, rather than an agency managing seven figures a month.

How to CRUSH Facebook Ads with a Small Budget in 2026

On YouTube by Ben Heath

  • Practical tactics for getting real signal out of a small daily budget instead of spreading it too thin.
  • Emphasizes keeping ad set structure simple so the algorithm isn't starved of data.
  • Warns against reading too much into performance in the first few days of spend.
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Intermediate

Andrew Foxwell manages hundreds of millions in Meta spend and lays out, on camera, why targeting stopped being the lever and creative volume became the whole game.

Meta Killed Targeting. Now Creative Is Your Only Lever (with Andrew Foxwell)

On YouTube by Andrew Foxwell

  • Micro-targeting is largely dead, Meta's delivery engine figures out who an ad is for based on the ad itself.
  • Reaching a new customer segment now happens through new creative concepts, not new audience settings.
  • Recommends dozens of fresh creative concepts a month to unlock full delivery.
Watch on YouTube youtube.com
▶️ Video
✓ Link checked Free Beginner

Ben Heath's agency has managed over 150 million dollars in ad spend, and this is him walking his own Ads Manager column setup live, the fastest way to see which columns to add and in what order to read them rather than reading about it.

These Facebook Ad METRICS Matter (Track Them This Way)

On YouTube by Ben Heath

  • Demonstrates a practical, opinionated column order to check in Ads Manager instead of the dozens Meta shows by default.
  • Flags link click through rate, cost per click to landing page, and video hook rate as the secondary metrics worth watching alongside cost per result.
Watch on YouTube youtube.com
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