Launch & get your first customers

Founder-led selling & community

In the early days, you are the brand.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Food & Beverage Wellness & Nutraceuticals Baby, Kids & Toys Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person Creator-Led Founder

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Should I make myself the face of the brand, or keep the brand separate from my personal identity? In the early days, especially in India, you basically don't have a choice - customers buy from a person before they buy from a logo, so lean into i... Beginner 3 resources → Is it actually worth me personally replying to every DM and WhatsApp message in the early days? Yes - Wakefit's founders personally delivered their first 100 mattresses and did on-the-spot video interviews, and that direct contact is exactly w... Beginner 2 resources → What does 'founder-led selling' actually look like day to day in the first few months? It's unglamorous and repetitive - replying to every Instagram comment and DM yourself, doing customer support personally, and following up on every... Beginner 3 resources → Are there founder communities I should join to learn this stuff instead of figuring it out alone? Yes - join a community of other founders, not just customers; D2C Insider started as a single WhatsApp group in 2019 and has grown into thousands o... Beginner 3 resources →

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