We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1002 founders registered. Any city that reaches 20 interested founders is on too. See your city
Launch & get your first customers

Founder-led selling & community

In the early days, you are the brand.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Food & Beverage Wellness & Nutraceuticals Baby, Kids & Toys Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person Creator-Led Founder

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What does 'founder-led selling' actually look like day to day in the first few months? It's unglamorous and repetitive - replying to every Instagram comment and DM yourself, doing customer support personally, and following up on every... Beginner 3 resources → Are there founder communities I should join to learn this stuff instead of figuring it out alone? Yes - join a community of other founders, not just customers; D2C Insider started as a single WhatsApp group in 2019 and has grown into thousands o... Beginner 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →